HomeCyclingModel Focus - Wilier - Merlin Cycles Weblog

Model Focus – Wilier – Merlin Cycles Weblog

The intensive depth-of-range of Wilier bikes, framesets, clothes and equipment is just about unrivalled by some other firm. Showcasing distinctive high quality Street, Commuter, Gravel and Mountain bikes, with Wilier Hybrid E-bikes liberally sprinkled throughout all genres, Wilier are prone to have a motorcycle which ticks all of the bins for you.

So, the place and when did Wilier start their journey down the highway to European bike trade domination…

The Starting

The house of Wilier is within the provincial city of Bassano Del Grappa in Italy. All of it started with native craftsman and shopkeeper, Pietro Dal Molin in 1906. Pietro had develop into fascinated with bicycles , as they had been the most well-liked method of getting round. In Bassano, proudly owning a Wilier bike turned the peak of vogue.

Battle Manufacturing

Wilier continued producing bikes and constructing their enterprise. They survived the struggle years by supplying Italian Military Riflemen with bikes in WW1. Badly affected by bombing in WW2, Wilier constructed a brand new manufacturing facility following the tip of the struggle and solid forward within the interval of peace. Quickly new heroes would seize the creativeness of Italy’s bike riders, within the type of Fausto Coppi and Gino Bartali.

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Wilier on the Races

As cycle sport on the roads of Europe flourished, Wilier quickly entered into the world of sponsorship. With riders reminiscent of Fiorenzo Magni using for Wilier in all the massive races, together with the Tour of Italy, the manufacturers future appeared assured. Nonetheless, in 1952 Wilier didn’t receives a commission for a big cargo of bikes despatched to South America. This on high of different enterprise knockbacks pressured Wilier to diversify into assembling motorbikes. Nonetheless this proved a futile try to preserve the enterprise afloat, and it was pressured to shut its manufacturing facility gates.

A New Period

The manufacturing facility laid dormant for 17 years, untill two brothers, Wilier followers, purchased the manufacturing facility and bicycle manufacturing equipment contents. The Gastaldello brothers and bicycle salesman, Giovani Longon teamed as much as re-open the manufacturing facility, tackle workers and get Wilier again on the highway once more. The early frames popping out of the reopened manufacturing facility had been manufactured in chrome steel, some had been completed within the well-known Wilier copper end.

Street to Domination

Sponsorship as soon as once more led to Wilier changing into a well-known world broad model. In 1997 sponsorship of the Mercatone Uno crew led to climbing star Marco Pantani profitable TDF levels Alp D’Huez and Morzine aboard his Wilier. The Lampre crew additionally proved a invaluable promoting platform for Wilier, with the likes of Alessandro Pettacchi making certain they had been by no means in need of media protection by untill 2010. Up into the fashionable period and Wilier are outstanding within the World Tour professional’ biking peleton with their Filante SLR, Wilier 0 SLR and Wilier Turbine bikes ridden by Staff Astana Qazaqstan in 2022. Wilier’s Gravel racing pedigree can be of rising significance for the model, one of many largest gravel races of 2022, the Unbound Gravel 200 was gained by Ivar Slik using a Wilier gravel bike.


The most recent bikes from Wilier present the unbelievable range in bike using immediately. On high of a totally spectacular highway, gravel and MTB line up, their Ebike vary can be unbelievable. Wilier recognised that prospects don’t simply need Ebikes to journey to the retailers, they want to journey in every single place! The Wilier Hybrid vary mirror this completely. The Hybrid ebikes embody highway, gravel, hardtail MTB and full suspension fashions and even flat bar highway and gravel choices too.


Wilier clothes matches the identical top quality as their bikes, framesets, wheelsets and every thing else they produce. In addition to technical race and coaching clothes traces, Wilier produce a variety of leisure put on too, these are excellent for exhibiting you appreciation of the the Italian model.

Components & Equipment

Spare components and equipment aren’t normally taken critically as an earnings stream for giant bike manufacturers. Nonetheless, Wilier see the chance to produce high quality merchandise they usually achieve this. From disc rotors and pads to lights, pedals, pumps, saddles and bikepacking luggage – in case you are on the lookout for a motorcycle associated product, take a look at Wilier’s intensive vary. In addition they produce some superior wheelsets too.

Try our full vary of Wilier merchandise right here



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